Create a social and sharing aspect to BBC iPlayer allowing users to discover and engage with a greater range of BBC content
BBC Parcels does exactly this. The ability to send links, clips and almost anything else from across the BBC service, allows users to share in a quick, simple and engaging way. It is not based on top tens, or social networking style comments. It is a personal, spontaneous process. It creates the same feeling as opening a real parcel, and is based on recommendations from someone who knows what you like.
When the user wants to start a parcel, they simply
click on the icon in the top right of the screen, and the
parcel bar will open.
This bar will remain open until sent, saved or closed.
This allows the user to roam across the entire BBC, not
just iPlayer, when adding content to their parcel.
Drag & Drop
A tag is added along with a thumbnail of the content.
Using the create marker icon, users can highlight the exact point of interest within a video to the recipient.
Parcels could be sent to numerous emails, or Facebook, creating chains of distributed content.
The parcel can be sent by personal email, linking to the created parcel within iPlayer.
The recipient can click the link to access all the enclosed information, including any clips that have been marked.
The recipient is also encouraged to return a parcel, and in this way the sharing of BBC content should begin to flow.
Alternatively the parcel can be sent to Facebook, as either a wall post or message.
Tapping into Facebook’s vast network of people, BBC Parcels could be used as a neat alternative to sending plain links.
YouTube videos are currently very popular posts on Facebook, BBC Parcels could become the new method of sharing.
Access and enjoy iPlayer as normal
As you watch, find content that makes you think of someone
Open a parcel, allowing you to quickly mark the content
Drag and drop the image into the parcel
Explore more BBC content, and pack the parcel with interesting links
Break outside of iPlayer and add content from across the BBC services
Fill out the traditional tag, with a message and email to send
Wait for the parcel to be opened, enjoyed, and the favour returned
BBC Parcels is a simple idea. It is not meant to be complex, or exclusive. It’s sole purpose is to create a method of sharing, and create loops between friends and relatives.
The key is that the functionality of the product means it is as easy for a grandmother to share a parcel of CBBC articles and games with a grandchild, as it is for a younger man to share festival highlights with a friend.
The key is the spontaneous way it can be used to share BBC content from across its entire service.
Creating a mobile compatible version of BBC Parcels would be a natural progression to the service, and a way for people to reply on the move.
By simply adding a parcel tab to the current menu options, a symbol would appear next to all suitable media. By tapping the symbol it would be added to the parcel. The parcel could then be reviewed, a message attached, and sent in a similar manner to the web based service.
Although it would be a simpler proposition, without drag & drop and clip creation, this would still promote the flow of parcels back and forth between users.